When creating our promotional campaign for 'Wiccan' we felt the font was very important. To create a brand for our film, we needed an eye-catching and effective font that audience members will like. We created a Twitter account (@Wiccan2016) and tweeted a poll for the audience to vote for their favourite font.
The first font, Stonehenge Regular proved most popular with our respondents, winning by 60% (seen in the screenshot below). This influenced us to use this font throughout our trailer, poster and magazine promo.
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